The Digital Marketing Specialist will work with Client Services and Analyst staff as a digital lead for multiple client accounts. Digital lead will manage email, social media, display advertising and SEO/SEM campaigns based on each client’s digital need.

Applicants must have experience with several email platforms (especially Luminate Online) and ability to manage email campaigns (including e-mail/landing page set-up, testing, reviewing user experience, deployment, ability to troubleshoot and resolve issues with HTML coding), knowledge of SEM optimization and social media advertising ...

RESPONSIBILITIES

ACCOUNT MANAGEMENT
Serve as account lead on two or more of CLIENT’s
health IT accounts. Act as a direct line of contact for clients, lead meetings
and manage support teams with positivity, clarity and confidence to seamlessly
manage projects and drive ongoing results. Work with account leadership and
clients to develop strategic plans, including content calendars, tradeshow
activations, social media plans, etc.

MEDIA RELATIONS
Lead media relations campaigns, including but not limited to press release
writing, journalist pitching, staffing client press ...